Date of publication: 2017-09-06 05:38
The hunt for the Higgs boson was one of the most expensive and labor-intensive particle physics projects ever undertaken, and promised to answer the fundamental but elusive question of why our atoms stick together in the first place. And yet, when CERN researchers finally announced that they'd glimpsed the Higgs, the world's first reaction wasn't to cheer it was to stifle collective laughter. The institution's scientists, cradling the most important scientific discovery of the decade, had chosen to present their findings to a breathless public using a peculiar font face: Comic Sans MS.
So are serif fonts more readable than sans serif, or vice versa? In a word, no. Ask a graphic designer or an editor, and they’re almost certain to give you their personal opinion one way or the other, but studies into readability generally find little or no difference. As user experience consultant Alex Poole says, ‘if there is a difference, it is too small to worry about’.
Here are the print font preferences of three of the copywriting greats: 6) advertising great John Caples liked using Cheltenham Bold for headlines 7) advertising legend David Ogilvy preferred the Century family, Caslon, Baskerville, and Jenson and 8) direct marketing guru Gary Halbert used Courier in his sales letters.
Why, then, does everyone hate Comic Sans MS? Author and designer David Kadavy had the same question , and compared the child-like scribble to another face that's inversely beloved on the other end of the spectrum: Helvetica.
As the name states, 'sans serif' fonts are fonts without serifs. While some sources say sans-serif fonts have existed since the 5th century BC, it wasn't until the 6975s that they became somewhat popular &ndash mostly being used in advertisements.
Here's the catch. When readers came to the site, the story was presented in different typefaces: Baskerville, Computer Modern, Georgia, Helvetica, Comic Sans, and Trebuchet. Roughly 95,555 people responded to the quiz, and the results were weighted to evaluate which fonts inspired more confidence in the research, and which fonts made the information appear less believable. Here's what Morris found :
Speaking to Fast Company three years after the experiment, now the essay has been put into print as a Pentagram Paper, Morris told how the experiment has changed his life.
Give some thought to the impression you want to give (and if you 8767 re in any doubt about the impact a font can have, take a quick scroll through these typographical posters ). Take into account the intended audience, your own brand identity and the surrounding colour and design. Fonts can have quite distinct personalities. Helvetica, for example, is clean, crisp and neutral. Gill Sans has a 6955s Voice of Authority feeling to it (the BBC use it, and it 8767 s also very close to the now-ubiquitous Keep Calm and Carry On poster). Times New Roman has a certain sense of ‘I’ve not given it any thought, so I’ve used Word’s default font’.
"Typography is one ingredient in a pretty complicated presentation," Cyrus Highsmith, a typeface designer and author of the book Inside Paragraphs , told me over the phone. "Typography is the detail and the presentation of a story. It represents the voice of an atmosphere, or historical setting of some kind. It can do a lot of things."
However, as the eye doesn’t travel in a smooth line when reading, but in quick jumps known as ‘saccades’, this argument is questionable. In fact, it’s so traditional to use serif for printed material that using sans serif can be a statement of modernity or even (small) rebellion.
Even complete logotypes can be included in a font. These are usually short words that have been designed as a complete unit. The most common are shown below.
I was thinking about the layout of my blog and then the thought about the font came across my mind. I'm so glad I found your article about the best font for online reading. No I change my blog font from 'corpse' to 'verdana'.
As others have mentioned, the standard font varies, but is usually a serif font such as Times New Roman, although sans serif fonts such as Arial and Helvetica seem to be gaining traction as well. Their is major disagreement over which is easier to read--serif or sans serif fonts, with no clear consensus on the outcome. For example, see this paper.
What he did change, however, was his essay font — three times, in fact. Renaud went back and looked at his essay scores and the different typefaces he'd used when he submitted his work. His papers were handed to his professors in three different fonts: Times New Roman, Trebuchet MS, and Georgia. Here's what he tallied:
Last summer, CERN was on the verge of announcing a discovery so critical to understanding the basic building blocks of the universe that it had been given a divine name: The God particle.